Annum wins two SMPS Boston Marketing Communications Awards
Is was an honor to receive the 2023 SMPS Boston Marketing Communications Award for both the Website and Brand Awareness categories at this year’s Awards Gala!
Rebranding our firm with a rich 40-year history involved a robust and carefully phased plan. London-based Greenspace was hired to help rename the firm, building on the strategy work by brand and strategy consultant Daniel Vogelzang. Following a thorough strategy process and visioning workshops, the concept of “Your place in time” was developed to address the practice’s spirit of collaboration with clients, its approach to timeless and sustainable designs, and the creation of buildings that bridge the past and future to create new places with meaning. The chosen name of Annum – meaning “in or for each year” – evokes these principles.
The firm continued working with Greenspace to design the new website to showcase its breadth of design work – from the American Campus and Arts + Culture to Libraries and Planning.
Thank you to SMPS Boston for this exciting recognition, and to our dedicated design and consultant team!